Digital Marketing and Content Strategy
A route into digital visibility, messaging, and content systems for growing brands and ideas.
- Starts 29 Jun 2026 · 6 weeks
- 5 hours a week
- Free
Overview
Explore online audience growth, campaign planning, and storytelling formats for mission-driven and commercial work.
Category
Marketing
Topics
Content; Social media; Campaign planning
Skills and tools
- Audience research
- Content planning
- Copywriting
- Social media (Facebook, Instagram, TikTok, LinkedIn, WhatsApp Business)
- Canva
- Short-form video
- Campaign planning
- Analytics
What you’ll learn
By the end of the course you will be able to:
- Define an audience and the message that will reach it
- Plan a month of content across the right platforms
- Write and design posts, including short-form video, that people engage with
- Plan and run a small campaign with a clear goal
- Read analytics and improve content based on results
Who it’s for
Young people, small-business owners, creatives and NGO staff who want to grow an audience online and plan content that gets results.
Before you start
- Uses social media regularly
- No marketing experience needed
What you’ll need
- A smartphone or laptop
- Access to social media accounts you can practise on
- About 5 hours a week
Syllabus
6 modules · 30 hours of guided learning
Module 1Audiences and goals5 h
Who you are speaking to and why.
Topics
- Marketing goals
- Audience research
- Personas
You’ll produce: An audience profile
Module 2Content strategy5 h
Planning what to say and where.
Topics
- Content pillars
- Choosing platforms
- Content calendars
You’ll produce: Content calendar
Module 3Writing that works5 h
Copy people stop to read.
Topics
- Hooks and headlines
- Calls to action
- Tone of voice
You’ll produce: Five written posts
Module 4Visual content and video5 h
Designing posts and reels.
Topics
- Canva basics
- Short-form video on a phone
- Captions and accessibility
You’ll produce: Designed posts and a short video
Module 5Campaigns5 h
Content with a clear goal and a deadline.
Topics
- Campaign planning
- WhatsApp Business and community groups
- Small paid boosts
You’ll produce: Campaign plan, launched
Module 6Measuring and improving5 h
Learning from results.
Topics
- Platform analytics
- What to measure
- Reporting results
You’ll produce: Results presentation
Projects
Work you build during the course and keep for your portfolio.
Content calendar
A month of planned posts for a real page or business.
Live campaign
A two-week campaign you run, measure and improve.
Results presentation
What worked, what did not, and what you would do next.
How you’ll learn
Fully online
live sessions twice a week, with recordings for catch-up.
Learn by doing
you run real content for a page, a business or a cause during the course.
Peer feedback
content is reviewed in small groups each week.
Assessment
Weekly content tasks: 40%
Campaign plan: 20%
Final campaign results and presentation: 40%
A pass is 60% overall with the final campaign completed.
Certificate
A certificate of completion from IT For Youth Ghana for at least 80% attendance and a completed campaign.
Where it can lead
- Social media assistant
- Content creator
- Digital marketing assistant
- Community manager
- Freelance social media manager
Frequently asked questions
Is it really free?
Yes. This course is fully funded.
Can I do it on my phone?
Yes. Most of the work can be done on a smartphone, though a laptop helps with planning.
Do I need a business?
No. You can practise on your own page, a family business, or a cause you care about.